A community for ADHD women entrepreneurs who are tired of trying to do business alone.
You don't need another productivity system.
You need support that actually works with your ADHD brain.
THE HELD COMMUNITY
Welcome to the HELD Community
Where you find out that running a business with ADHD isn't hard because you aren't capable.
It's hard because you've been trying to build your business using systems that were never designed for your brain.
You don't need more discipline.
You don't need to "try harder."
You need support that works with your ADHD instead of against it.
That's exactly why I created HELD.
You don't need another planner, another free ADHD workshop, or another course you'll forget you bought (been there).
You need people who understand what it's like to run a business with an ADHD brain:
The brilliant ideas.
The unfinished projects.
The shame spiral after missing a deadline.
The feeling that everyone else somehow makes entrepreneurship look easier.
HELD is where you stop trying to figure it all out by yourself.
A place to reconnect with your goals, your business, and yourself every single week which gives your nervous system a rhythm you can count on.
A place where you feel...HELD.
ANNUAL
$597
PER YEAR
ONE TIME PAYMENT
PAYMENT PLAN
$159
EVERY THREE MONTHS
4 EQUAL PAYMENTS
You don't have to do this alone anymore.
Imagine having a place where no one tells you to "just be more organized”, “try waking up earlier”, or my personal favorite “you should try time blocking!”
Where no one questions why simple tasks sometimes feel impossible.
Where people celebrate your wins, understand your struggles, and remind you that you're capable on the days you've forgotten.
That's HELD.
HELD
Surround yourself with a community of women navigating life and running a business with ADHD.
This community is for you if…
✔ You constantly wonder why everyone else makes entrepreneurship look so much easier.
✔ You have 29 ADHD hack Reels saved...but you either forgot about them or none of them actually worked for your brain.
✔ You have big feelings, but you're tired of feeling like you're "too much" or trying to explain them to people who don't get it.
✔ You've spent way too much money on planners, productivity apps, and courses hoping this one would finally be the answer.
✔ You have no problem showing up for your clients, but somehow the work for your business always ends up at the bottom of the list.
✔ You replay awkward conversations, missed deadlines, or forgotten tasks in your head long after everyone else has moved on.
✔ You know exactly what you should do...your brain just won't let you do it.
✔ You wish you had people who understood your ADHD without you having to explain or defend yourself.
✔ You don't need another strategy, you just need a safe place to land when your brain feels loud.
If you're nodding...
Welcome home.
THE HELD COMMUNITY
Every week you'll have somewhere to land.
IF YOU”RE WONDERING WHETHER OR NOT YOU BELONG HERE…
Hear from the ADHD women entrepreneurs who've found a place where they finally feel understood, supported, and HELD:
A place where you can…
Feel Understood
Stop wondering what's "wrong" with you. Learn how your ADHD brain works, discover strategies that actually fit the way you think, and finally let go of the shame that comes from trying to force yourself into systems that were never designed for you.
Feel Supported
Whether you're stuck, overwhelmed, trying new medication, celebrating a win, or simply trying to get started, you'll have regular coaching, accountability, and practical guidance to help you keep moving forward.
Feel Connected
Find your people. HELD is a community of women entrepreneurs who understand the realities of building a business with ADHD. Here, you don't have to explain yourself…you just get to show up exactly as you are.
ANNUAL MEMBERSHIP
for the ADHD support that you deserve.
INCLUDES:
• Private ADHD Podcast: Short episodes that help you understand your brain, reduce shame, and navigate entrepreneurship with ADHD.
• Monthly Coaching Q&A: Bring your questions, celebrate wins, get unstuck, or cry. (all emotions welcome here)
• Twice-Monthly Body Doubling/Co-Working Calls: Because sometimes you just need dedicated time to do the things you’ve been putting off, and doing it with other people keeps you accountable.
• Monthly Coffee Chat: No agenda. Just tangents and overshares. TMI doesn’t exist inside HELD and sometimes it’s nice to feel understood.
• Members-Only Instagram DM: Members-only Instagram DM thread where you can celebrate wins, ask questions for the group to weigh-in on, get notified about podcast episode drops and discuss takeaways, and connect with women who understand your ADHD brain.
• ADHD Resource Library: My favorite books, podcasts, tools, accounts, and resources to help you better understand your ADHD and support your business.
meet your ADHD coach
I was diagnosed at 16 after years of teachers telling my mom they didn't think I had ADHD because I wasn't a "behavior problem." (Thanks Mom, for advocating for me!)
Since then, I've experienced just about every version of ADHD you can imagine: a student, collegiate athlete, Kindergarten teacher, mother, wife, and business owner.
I've missed deadlines, taken on more than I could handle, double-booked clients, spent way too much money on planners, fallen into shame spirals, pivoted more times than I can count.
I've also built businesses, raised three boys, navigated motherhood, learned how to protect my energy, and slowly figured out how to work with my ADHD brain instead of constantly fighting against it.
Before becoming an ADHD coach, I spent years helping more than 1,000 entrepreneurs grow their businesses through relationship-based, organic marketing.
At first, I thought what I loved most was helping people with strategy..but over time, I realized something.
While I was good at marketing, what truly lit me up wasn't creating content calendars or launch plans. It was walking alongside the business owner behind the business: being the person they could message when they were overwhelmed, holding space for the fears they didn't feel comfortable sharing anywhere else, helping them untangle the shame, self-doubt, and overwhelm that had nothing to do with marketing and everything to do with believing they weren't enough.
I became the mirror that reflected their strengths back to them on the days they couldn't see them for themselves.
Then, in 2023, I began intentionally working with ADHD entrepreneurs. Everything clicked.
I realized the reason this work felt so natural wasn't because I had the perfect business strategy.
It was because I understood their experience, since I'd been living it for over 20 years.
And I'm definitely not here to tell you I have it all figured out.
What I do have is over two decades of lived experience, years of learning, and a deep understanding of what it feels like to build a business with an ADHD brain.
Think of me less like the expert standing at the front of the classroom...and more like the big sister walking beside you.
Founder & Leader of the HELD Community
Certified ADHD Coach Spring 2027
Hi! I’m Emily
Over the years, I’ve learned how to:
• Figure out my capacity before I overcommit.
• Work from home with screaming toddlers in the background.
• Set boundaries with dopamine-filled social media, while still growing a successful business.
• Climb out of the shame spiral after forgetting a meeting, double-booking myself, or dropping the ball.
• Build systems that support my brain instead of trying to force myself into someone else's.
After years of walking alongside entrepreneurs and seeing firsthand how many ADHD business owners were quietly carrying overwhelm, shame, and self-doubt, I knew they needed more than another strategy.
They needed a place where they could be understood.
That's why I created HELD.
The kind of ADHD support I wish every ADHD entrepreneur had.
A place where you feel HELD
ANNUAL PLAN
$597
PER YEAR
ONE TIME PAYMENT
QUARTERLY PAYMENTS
$159
EVERY THREE MONTHS
4 EQUAL PAYMENTS
What makes HELD different?
There are plenty of ADHD podcasts, countless executive functioning experts, and more courses than you'll ever finish (let’s be real.)
HELD isn't about giving you more information.
It's about giving you somewhere to come back to. Every week.
Whether you're having an amazing month or you haven't opened your laptop in six days.
Whether you just landed your biggest client or you're stuck in a shame spiral wondering if you're cut out for entrepreneurship.
Whether you're riding the high of an ADHD hyperfocus sprint, or sitting in shame because you still haven't made that dentist appointment you've been meaning to schedule for weeks.
You belong here.
MEET YOUR SUPPORT TEAM INSIDE HELD
EMILY SCHWALBACH
Leader & Founder of HELD
20+ year diagnosed ADHD veteran, mother of 3 boys and 2x business owner whose pastimes include: reality TV & true crime docs, thinking everyone is mad at her, and shaking her booty to early 2000s music to get out of her rumination spirals.
ALYSE ZEOLI
Chief of Operations
(AND chief keeping Emily’s ship running)
She has 25+ years in project management, is mother of 2 girls, runs her own OBM business, and when she’s not executive functioning for her clients she’s cheering on the Buffalo Bills, being way too competitive at game night, and enjoying a drink on her porch with her sweet doggie, Luca.
FAQ’s
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My private podcast in tandem with my Live Q&A call! Every other week I tackle an ADHD topic, give data and research, and then share strategies that personally have helped me OR my clients. AND they're only 5-15 min long!
My live Q&A's help members specifically with their own issues. If I've learned anything, it's that the ADHD diagnosis comes with a LOT of variety! I wanted to make sure I gave my members the opportunity to get customized support, too.
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We now offer quarterly payments, although the commitment is still 1 year. Also, we hate dealing with updating credit cards or worrying about monthly payments. You put your credit card information in once, and it automatically renews each quarter/year.
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While I am always speaking through the lens of a business owner TO business owners, a LOT of what I share is how we personally manage our ADHD and why our brains are the way we are.
I think this program can be helpful to ALL people with ADHD or people who have family members with ADHD, not JUST business owners.
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That's okay! The IG Page and Community are there to vent, share, and connect. It's also where we share reminders and updates, but any big updates and reminders will be via email.
If you don't need the community aspect, no need to follow.
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Yes! You will be emailed a replay of the recording after the calls.
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I get it, sometimes you can get into a program and realize it's not for you.
Refunds are handled on a case-by-case basis, but generally speaking, you can get a full refund within a week of joining if the program is not right for you.
GET THE ADHD SUPPORT YOU DESERVE.
so you can finally thrive in your business and in your life.
ANNUAL PLAN
$597
PER YEAR
ONE TIME PAYMENT
PAYMENT PLAN
$159
EVERY THREE MONTHS
4 EQUAL PAYMENTS
FIND YOUR MINIMUM
Your ADHD brain isn’t built for rigid, high-maintenance strategies—so stop listening to neurotypical advice that was never meant for you.
I’ll show you how my business thrives while managing my ADHD, running a busy household, and raising three boys—by finding my minimum and focusing only on what actually moves the needle.
Less stress. Less burnout. More impact.
a free 3-day challenge for ADHD entrepreneurs
